Exness Expands African Footprint With New Cape Town Hub
Cape Town has increasingly emerged as one of Africa’s leading fintech hubs, supported by a mature regulatory framework and a vibrant ecosystem of technology start-ups, financial institutions, and skilled professionals. For Exness, establishing a physical presence in the city enables closer collaboration with local partners and regulators while anchoring its broader SSA operations in a globally connected financial centre. This approach aligns with industry trends that favour regional hubs over purely remote service models.
Petr Valov, Exness co-founder and CEO, framed the launch as a milestone in the company’s regional growth journey. “The opening of our Cape Town office marks a new chapter for Exness, one that involves innovation and regional growth. We see immense potential in SSA and our investment here reflects our confidence in the region’s growth and in the incredible talent driving it.” His comments underline Exness’ belief that Africa’s next phase of trading growth will be driven by a combination of infrastructure investment and local expertise.
How the New Hub Supports Traders Across Sub-Saharan Africa
The new office will serve as the operational centre for Exness’ activities in South Africa and across the wider Sub-Saharan Africa region. Staffed by local professionals, the hub is designed to deliver regional insights while maintaining global service standards. This model allows Exness to adapt its offering to local market dynamics, trading behaviour, and regulatory expectations, while still leveraging its global technology stack and liquidity access.
Local presence is increasingly important in emerging markets, where trust, education, and support play a critical role in trader engagement. By embedding teams on the ground, Exness aims to enhance client support, build closer relationships with partners, and respond more effectively to regional needs. The hub is expected to contribute to both client-facing functions and broader regional strategy, reinforcing Exness’ role as a long-term participant in Africa’s financial markets.
Paul Margarites, Exness Regional Commercial Director, highlighted the symbolic and practical importance of the move. “By building a strong local presence, we are bringing our global expertise closer to our traders. This office is more than a space; it’s a reflection of our long-term commitment to traders in the region.” His remarks reflect a broader shift among global brokers toward investing in physical infrastructure to complement digital trading platforms.
Takeaway: Exness’ new Cape Town hub strengthens its ability to serve Sub-Saharan African traders with local expertise backed by global infrastructure, positioning the broker for sustained regional growth.
What the Expansion Signals for Africa’s Fintech Ecosystem
The opening of the Cape Town office comes amid growing momentum in Africa’s fintech sector, where digital trading, payments, and financial inclusion initiatives are reshaping access to global markets. Exness’ expansion signals confidence in the region’s regulatory and economic trajectory, particularly as more retail and professional traders seek transparent, well-regulated platforms. The company’s presence adds weight to South Africa’s standing as a continental fintech anchor.
Exness’ Sub-Saharan Africa operations are supported by its Financial Sector Conduct Authority (FSCA) licence in South Africa and its Capital Markets Authority (CMA) licence in Kenya. These regulatory foundations reinforce the broker’s focus on compliance, transparency, and responsible market participation. In a region where regulatory clarity is increasingly valued, such credentials can be a decisive factor for traders evaluating international brokers.
Beyond the office launch, Exness marked the milestone with a series of events bringing together executives, partners, media, and creators, reflecting its brand-led approach to regional engagement. As Africa’s trading ecosystem continues to mature, investments that blend local talent, regulatory alignment, and global infrastructure are likely to shape the next stage of market development. Exness’ Cape Town hub positions the company to play an influential role in that evolution.