Truist Wealth Accelerates Digital Strategy With InvestCloud
InvestCloud, known for its configurable wealth technology and focus on outcomes-based digital experiences, will underpin a platform designed to unify data and simplify portfolio engagement. For Truist Wealth, this approach supports a broader strategy of integrating investment services more deeply into its existing digital channels, rather than treating wealth management as a standalone experience. The result is a platform that aims to reduce friction while increasing transparency for clients managing increasingly complex financial lives.
Heather Magaha, Head of Wealth Strategic Partnerships and Delivery for Truist Wealth, described the investment as a foundational step in meeting clients’ evolving expectations. “Truist Wealth is focused on meeting clients where they are on their investment journeys,” she said. “This investment is instrumental in delivering innovative digital solutions, enabling time-saving self-service features and enhancing the overall client experience.” Her comments highlight the emphasis on flexibility and personalization that is reshaping the wealth management sector.
What the New Digital Platform Delivers to Truist Wealth Clients
The enhanced platform introduces a unified digital experience that is fully integrated into Truist Mobile Banking and Online Banking. This allows clients to access their investment accounts within a familiar, secure environment, reducing the need to navigate multiple systems. By embedding wealth tools into existing banking channels, Truist Wealth is aiming to make portfolio oversight a more natural part of everyday financial management.
Clients gain seamless and secure access to their investment accounts, along with consolidated portfolio views that provide greater clarity across holdings. The platform also supports self-directed trading for clients who choose that approach, enabling independent execution across equities, ETFs, mutual funds, and options. These capabilities are complemented by advanced research tools, including macroeconomic insights from the Truist Investment Advisory Group and broader market research resources designed to support informed decision-making.
From an operational perspective, InvestCloud’s technology unifies data from multiple underlying systems to present a holistic view of a client’s financial position. This data-driven approach not only enhances transparency but also enables more personalised engagement over time. As self-directed investing continues to grow alongside advisory-led models, platforms that can accommodate both preferences within a single interface are becoming increasingly important for large wealth institutions.
Takeaway: Truist Wealth’s adoption of InvestCloud strengthens its digital capabilities by unifying portfolio access, research, and self-directed trading into a single, client-centric platform.
How the Partnership Fits Broader Wealth Management Trends
The collaboration between Truist Wealth and InvestCloud reflects a wider industry shift toward digital-first wealth management experiences. As clients demand greater control, real-time access, and intuitive design, traditional institutions are increasingly partnering with specialist fintech providers to accelerate innovation. Rather than building every component in-house, banks and wealth managers are leveraging modular platforms that can be tailored to specific client needs.
For InvestCloud, the Truist implementation underscores its positioning as a strategic technology partner for large-scale wealth organisations. Dan Bjerke, President of Digital Wealth at InvestCloud, emphasised the shared vision behind the partnership. “We’re proud to partner with Truist to deliver an inspired digital experience that supports clients at every stage of their wealth management journey,” he said. “This implementation highlights our joint commitment to innovation and a digital-first approach to client service.” The focus on lifecycle support aligns with the growing importance of long-term client engagement over transactional interactions.
As wealth management becomes more digitally enabled, platforms that successfully combine data integration, usability, and optional self-direction are likely to set the standard. Truist Wealth’s move positions it to respond more quickly to client expectations while laying the groundwork for future enhancements in personalization and analytics. In a competitive environment where client experience is a key differentiator, the InvestCloud partnership represents a strategic investment in the infrastructure needed to support the next phase of digital wealth services.